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Channel: marketing optimization | eMetrics Summit, International Marketing Analytics Conferences
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Change the Message for the Medium

Segmentation can be used for choosing communication channels as well

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What if Analysts Ran the Show?

Steady, dedicated measurement of marketing elements yields consistent, valuable results. Here are a couple of companies that are proving it daily.

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Stick With Your Story

When somebody walks into my office with a spreadsheet, a chart, or a graph in their hand, my first response is to duck. In my gut, I think they’re coming after me…with evidence of where I screwed up....

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eMetrics New York Attracts Record Crowds

The eMetrics Marketing Optimization Summit is garnering record breaking crowds and it ain’t the economy … it must be the speakers and the content. A while back I wrote a deposit check to the Hilton New...

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Webinar:What’s the Big Deal About Big Data for Marketers?

This webinar is not for you. No, really. This webinar is for your colleagues. This webinar is for people who are not steeped in the history, the lore and the love of analytics. This webinar is for...

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Coke Reveals How They Measure Social

In 1904, Italian Botanist, Francesco Franceschi, purchased 40 acres on Mission Ridge in Santa Barbara. The City acquired the property in 1931 and turned it into a park. The view from up there is...

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An Analytics Tool that Tells the Story

What if your analytics tool simply wrote your report for you? When Cat Iuga and Daniel Herdean first approached me about their startup I was intrigued – their tool was cool, but I had seen something...

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Anecdotal Coincidence

In Ian Flemming’s Goldfinger, Auric Goldfinger is annoyed when James Bond shows up a third time and says, “Once is happenstance. Twice is coincidence. Three times, it’s enemy action.” So far, I’ve only...

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Webinar:What’s the Big Deal About Big Data for Marketers?

This webinar is not for you. No, really. This webinar is for your colleagues. This webinar is for people who are not steeped in the history, the lore and the love of analytics. This webinar is for...

View Article


Coke Reveals How They Measure Social

In 1904, Italian Botanist, Francesco Franceschi, purchased 40 acres on Mission Ridge in Santa Barbara. The City acquired the property in 1931 and turned it into a park. The view from up there is...

View Article

An Analytics Tool that Tells the Story

What if your analytics tool simply wrote your report for you? When Cat Iuga and Daniel Herdean first approached me about their startup I was intrigued – their tool was cool, but I had seen something...

View Article

Anecdotal Coincidence

In Ian Flemming’s Goldfinger, Auric Goldfinger is annoyed when James Bond shows up a third time and says, “Once is happenstance. Twice is coincidence. Three times, it’s enemy action.” So far, I’ve only...

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eMetrics Chicago Top 10 – TL;DR

The eMetrics Summit in Chicago is behind us but the hints and tips linger on. Any one of these is worthy of its own post, but I’m going to summarize here because… who has time? So, here’s the Too Long...

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Top Dog KPI’s: Why Do We Measure?

I recently tripped over the idea of a Key Performance Indicator Hierarchy. It was one of those slap-your-forehead moments. the premise being so obvious I felt dumb for not having thought of it. But...

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A High Altitude Snapshot of Lead Generation Metrics

Wrapping one’s head around online lead generation marketing is a daunting task, even for us. One of the larger SEO companies in Chicago, Straight North asked its creative team to map out the entire...

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The Destructive Blind Spot in Lead Generation Marketing Data

All companies seriously engaged in online lead generation marketing want to know the marketing source of every website form submission and phone inquiry. Without that data, they cannot even begin to...

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Unlocking the Secrets to a Great Lead Generation Website

One of the downsides of the skillful use of data and analytics in Internet marketing:exposing poorly performing lead generation websites. And truth be told, here at Straight North, our sales team talks...

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